President and CEO Cherylanne DeVita. Photo courtesy of DeVita.
For all-natural skin care products provided by one of America’s fastest growing private companies, look no further than your own local retailers.
DeVita Natural Skin Care, a Phoenix-based cosmeceutical line, placed among prominent independent companies like Yelp, Chobani Yogurt and KIND Healthy Snacks on the 2012 list by Inc. Magazine, the Inc. 500/5000.
The skin care line ranked at number 2077 on this list of independent entrepreneurs after experiencing a three-year sales growth of 127 percent.
Available at Healthy Habit Health Foods and other retailers throughout the Valley, the certified woman-owned business offers high-quality products that are PETA certified, vegan and 100 percent paraben-free.
Cherylanne DeVita, Ph.D., DeVita’s president and CEO, said she started the business after repeatedly finding herself disappointed by the ingredients used in other skin care products.
“The products I was purchasing were expensive, and I felt as though the American woman was being taken advantage of by the skin care system,” she said. “So I decided to come up with a natural line without any toxic preservatives in it.”
DeVita’s products use organic aloe vera bases rather than the typical water bases, she explained, and all of the aloe vera comes from Arizona desert plants.
Using this type of base allows the products to absorb into the skin faster and deeper.
The natural ingredients in this skin care line allow customers to experience rapid moisturizing effects, the diminishing of fine lines and wrinkles, and the reduction of blemishes, DeVita added.
She said the success of her company came from careful timing, and also by developing a product she knew women wanted and demanded.
“There’s really a need out there for women to find effective, safe beauty products,” DeVita said. “Also, we like our beauty products beautiful and elegant, so it was the perfect time for a line to come along that uses natural ingredients, that is safe, and that is beautiful.”
Companies on the 2012 Inc. 500/5000 list report creating over 400,000 jobs in three years, and the aggregate revenue among these businesses hit $299 billion, according to a press release.
DeVita said that when she found out her company made the list, she was stunned.
“When you start a company, you’re so busy working that you don’t take time to stop and look back at what you’ve accomplished,” she said. “We are very honored to be among a group of great start-up companies that have become household names in America.”
Featured photo: DeVita products at Healthy Habit Health Foods.
