Source: AZCentral
Metro passengers could be barraged with ads inside and outside the trains this fall as the transit agency tries to get through the grim economy with a new source of money.
The Metro board voted unanimously Wednesday to reverse its no-advertisement policy and adopted a program that would be the most aggressive among new Western light-rail systems.
Wednesday’s vote clears Metro to solicit proposals for advertising in display cases, on floors and wrapped around the outside of trains. Ads also will be allowed on flat screens to be installed inside the trains and on new station platform kiosks.
Metro is turning to ads for revenue, partly because it gets most of its operating funds from cities that are strapped for cash because of the economic downturn. Unless other sources of revenue can be found, the system could face service cuts and more fare increases.
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