You may already be familiar with Muse Apparel, the Phoenix boutique started 12 years ago by Victoria Lindley, and now located at Uptown Plaza. What you might not know is that they recently introduced their very own private label called Muse Tribe.

“We are really excited to offer an exclusive brand, Muse Tribe, that exemplifies the effortless sophistication of Phoenix women,” said Lindley.

Curated by Lindley and under $100, these charming pieces embody the essence of the store. It’s a sporty-meets-boho vibe that perfectly fits Phoenician style. Each item is easy to wear, layerable and perfect for even the hottest of days.

Lindley, an ASU alum with a fine arts degree, started Muse after a career as an esthetician and artist. With the help of a SCORE advisor, a unique outlet for aspiring entrepreneurs, she eventually paved the path toward opening her own retail boutique. Her keen eye for style, bold tenacity and long love of fashion has no doubt developed Muse into a go-to spot for the perfect outfit, whether it’s a casual Sunday brunch, date night or your best friend’s rehearsal dinner.

The collection feels quintessentially summer, whether you’re headed to the farmers market or finding cool solace at your favorite ice cream spot. Made from airy, breathable fabrics with intention, these perfect pieces will refresh your wardrobe and carry you into autumn. You’ll fall in love with the open back, button front midi dress and get the romantic feels from the pretty pink off the shoulder top. The collection includes mostly dresses, but does have a few tops and skirts as well.

Fashion trends change, but Muse will no doubt constantly evolve and expand all while keeping their easy breezy vibes.

Photos by Kaylee Chelsea Photography.