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Ride Free on Valley Metro Bus and Light Rail on December 31

For the second year in a row, Coors Light and Valley Metro are teaming up to provide Phoenix-area residents and visitors with free transit service as they ring in the New Year.  With the support of Crescent Crown Distributing, Coors Light Free Rides will be available on Valley Metro bus and light rail beginning at 7 p.m. on Wednesday, December 31 through the end of regular service. Route and schedule information are available at www.ValleyMetro.org/CelebrateSafe, by calling 1-800-FREE RIDES or by texting “FREE RIDES” to 90464.

“We’re excited to help Phoenix celebrate the holiday safely by bringing back Coors Light Free Rides on New Year’s Eve,” said Gene Giron, Responsibility Initiatives Manager for MillerCoors. “Drunk driving is completely preventable.  We want to help people plan ahead for a safe ride home, and ensure the holiday is memorable for the right reasons.”

Last year, 37,000+ passengers took advantage of Coors Light Free Rides on New Year’s Eve in metro Phoenix.  In total, Valley Metro saw a 63 percent increase in holiday light rail riders over 2012 and a 36 percent decrease in the number of DUI arrests between Christmas and New Year’s Eve.

“Ridership on New Year’s Eve last year increased dramatically and shows the community’s desire for a safe ride alternative,” said Steve Banta, Valley Metro CEO.  “We’re proud to partner again with Coors Light to offer this important and sought-after service.”

The program is supported by Valley Metro member agencies as well as local law enforcement and the Arizona Governor’s Office of Highway Safety.

“The holiday season is about spending time with family and friends, and we hope people enjoy their celebrations responsibly and safely,” said Alberto Gutier, Director for the Arizona Governor’s Office of Highway Safety. “By bringing Coors Light Free Rides back to Phoenix on New Year’s Eve, Coors Light and Valley Metro are helping take countless cars off the road and keeping our community safe.”

Coors Light Free Rides are also provided in Panama City Beach, Fla., during the spring vacation season, Eugene, Ore. for football season and Denver, Colo. on New Year’s Eve. For more information, visit www.CoorsLightFreeRides.com