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Arizona Super Bowl Host Committee Announces CEO Forum
Program Provides Innovative Way to Utilize Super Bowl XLIX to Attract New Business
Today the Arizona Super Bowl Host Committee formally announces the CEO Forum, a cornerstone program that will directly foster Arizona economic growth. The CEO Forum will welcome more than fifty (50) business executives from around the world to participate in a premier policy discussion about opportunities and challenges that will shape our future communities and businesses. The program will take place the weekend of Super Bowl XLIX in Phoenix and highlight the unique opportunities and positive business climate in Arizona.
“We want to introduce corporate decision-makers to Arizona and show them what our state has to offer. Arizona is pro-business and there’s a great workforce here. Our goal is simple, to encourage participants to move or integrate business operations to Arizona,” said David Rousseau chairman of the Arizona Super Bowl Host Committee. “We want to plant the seeds during Super Bowl XLIX and see Arizona business grow in the future.”
Super Bowl XLIX will serve as a tremendous catalyst to boost the Arizona business environment. The game and surrounding events and activities are expected to draw more than 100,000 visitors, which will ideally foster future business relocations and expansions in Arizona as well as continuing strong tourism.
The Arizona Commerce Authority is leading Arizona’s various economic development organizations in a collaborative effort to identify a diverse group of companies to participate in the CEO Forum, from Fortune 500 corporations to emerging, high-growth businesses. The Host Committee has engaged with several presenting sponsors that are heavily invested in supporting Arizona growth to create a world-class program that capitalizes on the interest and prominence of the Super Bowl, including Apollo Education Group, First Solar, Inc. and National Bank of Arizona (NB|AZ).
A pillar of the CEO Forum will be the CEO Leadership Huddle, a multi-panel policy forum being conducted in partnership with The McCain Institute for International Leadership. The panels will focus on a range of topics with the common theme of global leadership and will be highlighted by discussions between prominent business leaders, international politicians and philanthropic visionaries. In addition, the CEO Forum will include many opportunities for attending CEOs to engage with Host Committee sponsors, Arizona’s business leaders, elected officials and other advocates. Additional program and panel details will be announced in January 2015.
The CEO Forum is unique to the Arizona Super Bowl Host Committee and was started in 2008 with Super Bowl XLII. The program brought more than 20 CEOs to Arizona for Super Bowl weekend and resulted in more than 1,000 jobs and over $400 million invested in the state.
One of the participants in the 2008 CEO Forum was Dr. Patrick Soon-Shiong, who led a sizeable business investment in Arizona after participating in the program. Dr. Soon-Shiong recently joined the Arizona Super Bowl Host Committee Board of Directors and continues to be an advocate for investment in Arizona. He also will play a key role in the CEO Forum curriculum.
