Remember your first encounter with the Phoenix Public Market? How about Carly’s, {9} The Gallery, or the Herberger Theater Center?

Every year a new crop of ASU students stream into downtown Phoenix and begin to “explore the core” as they navigate their way to class and their new home.

At DPJ, we encourage these urban adventures and are launching a fun social media hashtag campaign to encourage this discovery of the the people, places, and events that bring our urban core to life: #My1stTime.

See some of the “1stTimers” who stopped by the DPJ table at this year’s TaylorFest event.

Let’s welcome Danielle and Allison to their new home.

Students, as you explore downtown, we want you to tweet us at @dtphxjournal, or post on Facebook or Instagram, a photo of yourself enjoying your very first time visiting downtown restaurants, parks, stores, art galleries, and events.

Be sure to include the hashtag #My1stTime. We’ll share our favorites.

What can fellow community members do? Help activate this campaign!

Those of us who have been here for a while can look for these hashtagged updates, welcome these new residents and encourage them to continue their urban adventures.

#My1stTime @dtphxjournal. It’s fun. It’s easy. And your mother will approve!