Get that bell on a pole!

Community members representing Downtown Phoenix and beyond (including DPJ) have been working on a plan to make Central Avenue sparkle and shine during the upcoming holiday season.

It’s a big idea worthy of this great city – and it’s going to take a community-wide effort to make it happen.

Think of it: up to 10 miles of our city’s grand boulevard festooned with decorations!

A Holiday Decoration Fund has been established, with donations needed by October 25 to get the decorations up by Thanksgiving.

There are hundreds of light poles that can be decorated, so the more donations the more festive Central Avenue will be!

Read the following invitation to participate and let’s all come together and contribute to the spirit of Phoenix and the holiday season.


Dear Phoenix Community:

Please help us bring the spirit of the Holiday Season back to Central Avenue from Camelback to Dobbins!

Last year was the first year since light rail construction began that our Central Avenue street lights had holiday decorations. By the end of the Holiday Season (Thanksgiving – MLK Holiday) the decorations had deteriorated and are no longer usable.

A number of property owners and managers of buildings along the Central corridor are eager to help bring decorations back to the street.

We hope you will be too!

The cost to purchase or refurbish – and install, store, maintain, and remove the decorations, as well as purchase new hardware to support them – is excessive.

The most affordable option for the short and long term is to lease new decorations. Many communities across the country are tending toward this direction.

We have worked with all the vendors involved and have arrived at a reduced rate of $210 per street light. This includes everything: the decoration and banner (examples pictured right), installation, removal, the purchase of new hardware required to support it all and tax.

The City of Phoenix and Valley Metro Rail are assisting us and support this effort. Also, some property owners want to help decorate streets and areas along and adjacent to the light rail.

We do not have much time. Please join us!

The Phoenix Community Alliance (PCA) has agreed to be the facilitator for the Phoenix Holiday Decoration fund.

Payments must be processed by October 25.

Let’s “banner” together PHX.

Download the contribution form from

Then use your credit card to donate online.

Or make checks payable and mail to:

Phoenix Community Alliance
234 North Central Avenue
Suite M-1100, Floor 1A
Phoenix AZ 85004

(ANY level of contribution is appreciated! PCA is a 501 (c)3 organization and your contributions are tax deductible.)

Please do not hesitate to contact PCA at 602-254-7477 ext. 22 with any questions you may have.

Thank you! And here’s to a Happy Holiday season!

JOSEPH BENESH, Director, Phoenix Center for the Arts


DAN CARROLL, Chairman, Midtown Museum District

CATRINA KAHLER, Publisher, Downtown Phoenix Journal

DON KEUTH, President, Phoenix Community Alliance

EVA OLIVAS, President, Phoenix Revitalization Corporation

DAVE RODERIQUE, President  & CEO, Downtown Phoenix Partnership

VICTOR VIDALES, Business Owner, REMAX, South Mountain Real Estate

GEORGE YOUNG, South Mountain Village Resident