The Art Director Chimes In

I’m not very good at digital introductions, but here it goes. It’s me, Jason Garcia, the Art Director for Downtown Phoenix Journal. Woohoo! Clap clap clap! *crickets* Pleased to blog for ya! I also serve as one of the photographers at DPJ who captures images of our fair city, its people, culture and businesses.

Why am I blogging, you ask? Well, for starters, we here at DPJ would like you to know a little bit more about our staff of writers, editors, designers and photographers. Expect to hear what it takes to bring photos from the camera to the print product, and a few things in between. I’ll tell ya what I like to shoot, how I shoot it and whatever else I can think of.

The rundown on why my camera is a growth on my hand: I’ve been taking photos for about 25 years and have had the opportunity to shoot some amazing people, places, events and the like. Growing up in San Diego, I enjoyed shooting sunset photos over the Pacific Ocean, punks skateboarding, rock & roll shows, and whatever else crossed my eyes. Yeah, back when I was a teenager, I was that dork at the show, right in front of the band, camera in hand, with my flash blazing away. Annoying? Yes. Killer photos? Yes. I have learned so much about what the viewfinder sees and how to take an emotional photo. I still remember my instructors… “Remember your rule of thirds!” and “Your depth of field isn’t very good. Make it better.”

I moved to Phoenix in ’94 and until seven or eight years ago, everything was 35mm for me. I used my trusty Minolta X-7A until it died, so picking up the latest digital Canon and Nikon SLR was a dream come true. From there, I began shooting portraits and editorial style photos for Valley skin care companies, numerous events, products of all kinds, and of course, rock & roll shows. Needless to say, it has been a great ride.

The latest stop on this trip is Downtown Phoenix Journal. Not only do I get to hit amazing restaurants to shoot food and drinks, and visit people and their homes on interviews, but I also have the pleasure of capturing images of buildings that make up our city’s skyline. Learning about all these people and places is equally fab.

I have a number of things to show and tell you, so stay tuned and check the DPJ blogs often.

Jason Garcia - Photography
Cedar Fire, Orpheum Theater, The Birminghams - with Xan from Cake '89, Matador Coffee Roasting Company, SOS Congress, The Love Me Nots (for European Poster)