At last! Today was the day we got official word on the mysterious goings-on at the old Beef Eaters building at 3rd Ave. and Camelback Road.
Rumors have abounded and well over 100 people, including families from the neighborhood, business people, bankers, builders and just plain folks, gathered at 10 a.m. this morning to celebrate the plans to revitalize the site. The excitement was palpable on everyone’s smiling faces.
From 1961 through 2006, Beef Eaters was a central gathering place for Phoenicians to share meals, celebrate special events, and craft the business deals that shaped our Valley. When owner Jay Newton died in 2006, the restaurant shut its doors and the building sat empty. Now adaptive reuse developers Venue Projects have stepped up with a remarkable vision to bring the site back to life.
Central Phoenix-based Venue Projects principle Lorenzo Perez told the crowd of Venue’s dedication to finding and adapting buildings with history, a story to tell, and a strong sense of place. Jon Kitchell, another principle with Venue added, “We’re salvage hounds and love finding materials worthy of putting back into place, like black leather booths and the Queen Creek adobe bricks of this place.”
Working with John Douglas Architects, they’ll be uncovering the bones of the building and incorporating the treasures they discover back into the new uses for the site.
“Jay Newton’s Beef Eaters legacy will continue with a new interpretation of his iconic gathering place,” said Kitchell. To honor the past, the new complex will be called The Newton.
The Newton is co-owned by Venue Projects and two of the three businesses that will comprise the site. Co-owners include the nationally renowned, independent, community-based bookstore, Changing Hands, which will open its second Valley location at the site; and Justin and Michelle Beckett, current owners of Beckett’s Table, who will open a new neighborhood restaurant concept at The Newton. The third occupant will be The Lively Hood, a co-working space for creative professionals. Construction has begun and the goal is to reopen on November 1.
These three businesses will continue Jay Newton’s Beef Eaters legacy. Located just across the street from the light rail station, the bookstore, restaurant and co-working space will be active community gathering spaces that energize the neighborhood and encourage people to work together.
Shannon Scutari of Sustainable Communities Collaborative summed up the thrill experienced by everyone gathered when she referenced an old African proverb. “If you want to go fast, go alone. If you want to go far, go with others. This place,” said Scutari, “is going to be about going it with others.”