Recently, there has been some conversation about where the funds came from that paid for a branding project resulting in the motto, “Arizona’s Urban Heart.”
David Roderique, CEO of the Downtown Phoenix Partnership, responded to these questions in a letter to the Arizona Republic on Saturday.
Ed Montini muses on why he believes Phoenix deserves better than Brand “X.”
Is Downtown Phoenix going through an identity crisis – or just growing up? We here at The Journal would love to hear your thoughts.
Following the lead of other major cities, Phoenix is looking to establish its own brand, the same promotional strategy that can launch a successful coffee chain or compact car. Las Vegas is known as an adult playground. Austin is known as a live-music destination. Phoenix hopes to similarly set itself apart.