(ed note: this conference was originally planned for central Phoenix, but moved to Tempe because of capacity issues. It’s just a short light rail ride away!)
Whether it is networking, marketing or blogging, social media is being used in a variety of ways.
While many businesses have discovered the advantages of using social media, others are falling behind.
The good news is, it is not too late for them to get involved.
An event is coming to downtown Phoenix (since moved to Tempe because of capacity issues) on August 20 to help these businesses transition to the new way of communication and interaction. Think of it as a “business introduction to social media 101,” said Fred von Graf, founder of the event.
“The main purpose is to help businesses understand social media,” von Graf said. “There’s a lot of buzz around it right now and a lot of confusion, I think, as well.”
The event will include presentations from key speakers, but the majority of it will be break-out sessions and panels to give participants the opportunity for one-on-one engagement with social media experts, von Graf said.
“It gives corporations, businesses and people that have an interest in this an opportunity to speak with people that are not only experts in it, but also people who have implemented it from a corporate perspective,” von Graf said.
Von Graf came up with the idea for the event because he realized there was a need for it.
“There’s not a lot of choice,” he said. “This is the way people are communicating.”
Social Media for Business also aims to help businesses understand the challenges they could potentially face when using social media and how to deal with them.
“Now people can have four or five thousand followers [on Twitter] and say something about your company,” Von Graf said. “How do you address that?”
Von Graf initially thought the event would be a one-time thing, but now hopes to have something like it three or four times each year.
“The relationships that I’ve established just by creating this event are going to help probably make further events,” he said.
From the point of having the idea to four days later, there were six speakers and several corporate sponsors who were interested, von Graf said.
Von Graf is trying to work with other small groups who are also involved with the growth of social media and technology, including PodCampAZ and the Business Marketing Association, which is having an event called Technology for Marketers in September.
For discount codes to Social Media for Business, look to the speakers and the sponsors, which include IBM, Ensynch, Lumension, and Off Madison Ave.
For more information visit the website or track the event on Twitter at #SMAZ.
Phoenix-born-and-bred singer/songstress Courtney Marie Andrews is throwing a mega-folk party at Modified Arts on Friday, July 31 to celebrate the release of her second full-length record, Painter’s Hands and a Seventh Son. Though just 18, Andrews has been crooning up arts venues around Phoenix for several years now and is a key member of budding Phoenix label River Jones Music.
Painter’s Hands offers a more in-depth look at Andrews’ music, and a maturity beyond her years.
“I feel like this record was a lot more developed and refined,” Andrews says. “During the recording process, I would finish a song, listen to it, and then decide that it wasn’t exactly what I wanted. So, I’d add something, or redo it entirely. Initially my goal was to make a more mature-sounding album.”
Most important is Andrews’ live show, which she’s been honing around town quite often over the past few years.
“Live shows are fun,” she says. “However, I’m horrible at convincing people to come. But, here is my attempt: It will be super fun and inviting, and I’d love to sing you some of my songs.”
The album release party is a small celebration before a whirlwind finish to the year that will see Andrews sitting down to record yet another record in September before touring in support of Painter’s Hands.
Andrews is moving downtown following the show at Modified to hole up and finish writing.
“I already have about five songs finished,” she says. “I just graduated high school, so I will have almost all the time in the world to focus on my music, which is really nice.”
Local indie boys What Laura Says (playing at 9 p.m.) will support Andrews, along with River Jones labelmates You Me and Apollo (8:15), Bradley and the Materials (7:40), In Symmetry (7:05) and the Constellation Branch (6:30).
Andrews will play a set on Radio Phoenix from 8-8:50 p.m. as well.
Doors at 6 p.m. $6. Painter’s Hands will be on sale for $10. Also available at Stinkweeds and online.
I apologize to Tyson Crosbie and Paul Valach for the oversight and have removed the offending picture from the Meet Curtis Miller story until we get the proper attribution and licensing issues squared away. (edit – looks like we got it figured out. Thanks to Tyson Crosbie for the image.)
On the corner of Lincoln Street and Central Avenue in downtown Phoenix is a big warehouse for which there are even bigger plans.
“It’s called The Anchor Manufacturing Building and it’s got a really, really great rich history,” said Steve Rosenstein, who co-owns the building with his wife Andi Rosenstein. The Anchor Building, built in 1928, was previously a Ford dealership, a city bus garage, and a Hensley & Company beer distributorship.
Currently, the building is used as a distribution center for R&R Surplus, a vintage clothing company. They reclaim vintage clothing and accessories from around the world, and add their own “twist” to them. The 1929 French ammunition bags, for example, have each been handcrafted with rhinestones. R&R Surplus also sells old favorites such as PF Flyers and Champion sweatshirts.
But this is only the beginning. “We’ve got every foot of the 15,000 square feet planned out,” Rosenstein said.
The entire project is called The Duce, which Rosenstein hopes will come to life in November. It will include a restaurant with the bar from the original Black Orchid jazz club in Chicago, outdoor seating and live jazz music. There will also be a vinyl record store, a fresh produce market, a Schwinn vintage bicycle shop, and a coffee and cereal bar that opens up to the sidewalk for convenient to-go service to pedestrians. Rosenstein also said it will be a venue for events. In April, the building hosted the fourth annual Phoenix Contemporary Design Fair.
Rosenstein started a clothing company called Fitigues with Andi Rosenstein while he was living in Chicago. After a while, Rosenstein and his family decided to leave Chicago and head west for warm weather and sunny skies. They relocated to Phoenix and sold the business in 2006.
“We went from being really, really authentic city people to Phoenix suburban people,” Rosenstein said. “So after the euphoria of those mountains, those hikes and that beautiful blue sky, it started to wear off. I started to miss the city a little bit. Then we discovered this place.”
Rosenstein was sent a picture of The Anchor Building and ventured to downtown Phoenix to see it in person. “I didn’t even know if downtown Phoenix really existed,” Rosenstein said. “We started just kind of kicking around down here and I thought, “wow, there’s actually some culture down here, some diversity.’”
Rosenstein hopes to do more than just create The Duce. “I want to really make a difference and really infuse some life and authenticity in downtown Phoenix,” he said. “I want to make it the city that we’re all starving for.”
Rosenstein also hopes the project can bring inspiration to others. “I think it’s going to be a catalyst for other creative city people to come down and say, ‘we can take one of those warehouses and do something too.’”
Photo courtesy of kontaktmag.
Straight from the newsletter:
New local currency unveiled first Friday 8/8 on Grand Avenue
Local currency coins to be presented to public first Friday during self-guided art walk. The coins are good for free items or discounts on local purchases. They will be used in lieu of the raffle tickets for the free clothes swap in ShopDevious beginning 8/15.
The purple Devious coin is valid for (1) free $5 wall item or (1) free swap item or $2 off any regular priced merchandise. Devious coins are available with your change during the first Friday Art Walk. Ask for $1 of your change to be a devious coin; Limit one per person/transaction. Devious coins can be redeemed anytime, limit one coin per item in the boutique.
ShopDevious is an Upscale Resale Boutique, Beauty Supplies Shop & Internet café. Vintage, Name Brands and over stock clothes, shoes, jewelry and purses are average $15 or less everyday. Having been online with DeviousWigs.com since 2001, they opened their doors in 2007 on Grand as a green boutique. They are the ‘08 winners of “Best of the Valley” by New Times, and “Best Of” by Phoenix Magazine. They are monthly host to a free clothes swap (every 3rd Saturday at 2pm) as seen on FOX 10 and creators of the “Bag Lady” program, encouraging recycling by accepting recycled store bags for discounts on daily purchases. Owned and operated locally by Anna Marie.