Since opening in June 2017, Press Coffee Roasters has been steeping in the blend of midtown Phoenix’s commercial development, residential life and arts and culture offerings.
“We’re technically considered a third wave coffee shop,” said Matt Gugel, the general manager of the Muse Apartments location. “What that means is we roast to a specific style of roasting so that the coffee is considered a higher quality.”
Some consider specialty coffee shops as being pretentious, but Gugel assures that attitude is not what the business is about.
“You don’t have to have gone and done all this research in order to be apart of this with us,” said Gugel. “We’re absolutely more than willing to walk you through that and give you an opportunity to learn just about our craft and how you can even potentially make some of those things at home.”
With Press being just down the street from midtown high rises and across the way from Phoenix Art Museum, many customers and residents have stopped by while exploring the city and returned to the shop.
“For the most part, people have really accepted us well and have loved coming back,” said Gugel.
For the community within the building, Press Coffee remains a great option for taking a coffee break without ever leaving their home.
“Press has become a cornerstone of resident life at Muse. From grabbing a brew on your way to work or hosting a business meeting, the residents have reveled in the work/life ease at their doorstep,” said Muse Area Manager, David Walton.
Beyond the business’s expanded location in midtown, an expanded menu launched a few months ago includes a variety of beer and wine.
“The big thing for us is, we’re really trying to reach out to people who live in the community so they can just stop by, grab some local alcohol and go from there,” said Gugel.
While this location doesn’t yet offer the Coffee 101 tastings offered at other Press locations, they plan to host this education series in the future.
“We’re actually looking to have wine tastings as well as Coffee 101 tastings,” said Gugel. “We’re really looking to just educate people.”
If you go
What: Press Coffee Roasters in the Muse Apartments
Where: 1616 N. Central Avenue Suite 102, Phoenix, AZ
Hours: Monday-Saturday: 6:30 a.m. to 7 p.m. and Sunday: 7 a.m. to 5 p.m.
Images courtesy of Press Coffee Roasters.