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Phoenix has added Instagram to its social media toolbox as another option for residents to obtain news and information about the city.

The page, instagram.com/cityofphoenixaz, focuses on a behind-the-scenes, Phoenix “bird’s eye view” of city activities and will feature monthly themes such as sustainability, wildflowers, back to school, and shop Phoenix.

This month’s Instagram launch kicks off with an “I Heart Phoenix” theme and contest where followers are invited to share photos of what they love about Phoenix using an #Iheartphx hashtag.  The contest will run during the month of February, and the winner will be chosen according to the number of likes their photo receives.

The city of Phoenix Instagram page is managed and maintained by the social media team in the city’s Public Information Office. Residents also are invited to follow the city at facebook.com/cityofphoenix, twitter.com/cityofphoenixaz, and on youtube.com/cityofphoenixaz.