The summer of 2010 is memorable for many reasons, but one event stood out for Urban Affair, a Downtown Phoenix media company.
“We were shocked to hear from Prince the Internet was dead,” said Catrina Knoebl, Urban Affair Founder and Publisher of Downtown Phoenix Journal. “I remember the day vividly. I was watching YouTube at the time. I knew we had to act quickly.”
“We did what media companies do,” said DPJ Managing Editor Si Robins.”We looked to see what other people were doing.”
“Wired Magazine gave us the answer a month later,” said Knoebl. “When they claimed the Web was dead – on the cover of a magazine? Well, we knew right then and there they were saying magazines are NOT dead.”
So they decided to follow the national pub’s lead.
DPJ will still be found online for those who surf these waves, but DPJ will soon be found where the Internet cannot go: in your hands!
UPDATE: The development of mobile apps has prompted DPJ to provide evidence that not everyone has a smart phone yet.
– DPJ Magazine will debut Nov 4, 2010
– Bi-monthly, 20,000 circulation (next issue: Jan 1!)
– 20-page, 4-color book
– Distributed throughout Greater Downtown and strategic spots around the Valley
– Limited time: 6-issue ad rates available