No matter how old you get, the allure of breakfast for dinner never lessens. The exciting feeling one gets straying from the typical meal schedule is what drove many Phoenicians to the “PJs and Eggs: Breakfast for Dinner” event, sponsored by Hickman Family Farms.
The event took place on Friday, August 14 and featured nine Valley breakfast hot spots. Patrons were invited to donate a pair of children’s pajamas to receive a dozen free Hickman eggs and an opportunity to win a breakfast party for 65 friends.
At Matt’s Big Breakfast, on 1st Street, many of the event’s participants came wearing their pajamas. The Owens family decided to join in on the fun on the suggestion of daughter Sienna Owens, who celebrated her 9th birthday Friday.
“She wanted to come out and help the kids,” said mother Jill Owens, “As well as eat breakfast for dinner on her birthday.”
Chandler resident Cheerilyn Snow has been meaning to visit Matt’s since she saw it featured on the Food Network show Diners, Drive-Ins and Dives, but hasn’t been able to make it out since the restaurant closes early.
“It’s nice to see people out at night,” said owner Matt Pool. “Something like this is fun for all.”
Unfortunately, one featured participant was unable to stay open for the event due to contract restrictions by the landlord. Locally owned restaurant Over Easy had originally been listed as a participant on Hickman’s website, but due to a miscommunication was informed on Thursday, August 13 that its contract did not permit it to stay open later on a Friday.
“I am very disappointed in the landlord for handling this matter in the way they did,” said owner Brad May. “However, they are still the landlord and they have every right to run to conduct their business in any way they see fit.”
Despite the setback, May was still on the premise to accept donations, as well as give out eggs and coupons to the dozen or so patrons who were not aware of the change. “It is not the kids’ fault that all of this happened,” said May. “We are very community minded and these kids still have needs.”
Due to the closure during the event, Over Easy will be donated 10% of its profits from normal operating hours on Saturday and Sunday to benefit Arizona foster children. “We expect to net close to $1,000 for the kids,” said May. “Plus, we have a box full of pajamas thanks to our wonderful customers.”